In practical terms, developing and implementing a coherent and efficient trade promotion in foreign markets means to establish and supervise a harmonised appearance of trade promotion activities abroad as well as to support the development and transmission of coherent messages.

For Luxembourg for Business, this leads to the following objectives and activities:
 

• Promoting the 'Made in Luxembourg' brand abroad

Activity: Delivering improvement in Luxembourg's reputation in leading overseas markets as the international business partner of choice. This engenders formulating and implementing marketing and communication means to reinforce the visibility of Luxembourg companies abroad.

• Promoting the international presence of Luxembourg companies

Activity: Helping companies succeed in international markets by providing tools and information they need during various stages of their ventures abroad.

• Promoting Luxembourg abroad as the international business platform

Activity: Acting as a "one-stop shop" for the business media for any enquiries relating to the Luxembourg economy.